CALA Partner Advantage - Seize the Advantage
Nortel Partner Advantage changes the rules of engagement with value-added resellers. It redefines business partnerships with a powerful channel relationship architecture focused on mutual and continuous success.
Partner Advantage is focused on helping channel partners adapt to the changing marketplace, build brand equity and deliver end-to-end enterprise network solutions and services. Specialized programs, incentives and designations give channel partners the opportunity to succeed within a unified partnership model.
Advantage Partnership Designations
Partner Advantage offers tiered designations that deliver incremental performance-based benefits that recognize your investment in sales and service infrastructure and resources. Each designation helps you build brand equity and foster growth by providing financial rewards and benefits related to the ease of conducting business, communications, marketing and sales support, and more.
Innovator Advantage: Leading Innovation into the Market Place
Nortel recognizes the critical role our Channel Partners play in driving early product adoption and innovation into the market. The Innovator Advantage Program is focused on new product and solution introduction, offering incentives and support to our channel partners that will drive early market acceptance and the success of these new technologies.
Advantage Marketing Promotions
Partner Advantage includes a suite of promotional offers that provide incentives at each stage of the product life-cycle to channel partner to maintain and grow their relationships with Nortel Networks. This creates opportunities for you to expand their Nortel Networks customer base and achieve your Advantage designation.
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Supporting Information
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For additional information, please contact your Nortel representative.
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