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December 9, 2004
Güzel Sanatlar/Saatchi & Saatchi Provides Secure, Reliable Communications with IP from Nortel
Converged Voice-Data Infrastructure Supports Fast Pace of Advertising Industry
ISTANBUL, Turkey – Güzel Sanatlar, the Turkish affiliate of leading advertising agency Saatchi & Saatchi, is now providing its new seven-floor headquarters with voice and high-speed data communications through a single, IP (Internet Protocol) network using solutions from Nortel* [NYSE/TSX: NT].
By converging multiple networks into one highly secure and reliable IP network, the agency’s 110 employees can draw on such advanced services as IP Telephony, unified messaging, video conferencing and both wireless and wireline remote access to meet the fast-paced demands of the advertising industry. The converged communications network was deployed by Nortel Netaş, a Nortel subsidiary, and Nortel Netas channel partner Datagrup. “We wanted to renew both our voice and data transmission simultaneously and with the latest technology,” said Uğur Kır, IT manager, Güzel Sanatlar/Saatchi & Saatchi. “The technology we chose had to not only meet our current requirements but be flexible to meet future requirements as well. We also wanted to work with a single supplier. Our former systems were also based on Nortel products and once we explained our needs, Datagrup together with Nortel proved to be the right choice.” Renewing its formerly analog voice communications system with a Nortel Meridian* 1* digital switchboard, Güzel Sanatlar/Saatchi & Saatchi built a converged voice and data infrastructure. In addition to direct access, the system has voice messaging, unified messaging, video conferencing, remote access, IP telephony and wireless access features. Connected to the Turk Telekom network using ISDN, the Nortel Meridian 1 connects outside callers to subscribers directly without operator assistance. A key aspect of the system is the wireless telephones. Thanks to the Nortel Meridian DECT (Digital European Cordless Phone) solution with its DECT wireless phones, Güzel Sanatlar/Saatchi & Saatchi employees are now able to freely roam in the seven-floor building, and can be reached when called. The integrated Meridian DECT system offers a range of features designed to provide business flexibility and drive reduced costs. For example, voice messaging and the ability to access voice mail anywhere are among the favorites of agency employees. If required, the system can easily evolve to offer IP telephony applications for further improvements in productivity and customer service. The enterprise communications infrastructure is based on Nortel gigabit Ethernet technology in the local area network (LAN) backbone, including Nortel BayStack* Ethernet Switches. Part of the Nortel enterprise data portfolio, BayStack 5510-24T Ethernet Switches and BayStack 425 24T gigabit Ethernet technology were chosen because high-speed network access is fundamental in the advertising sector to produce and share ideas rapidly. With this technology, very large image files consisting of pictures and drawings can be quickly transferred. About Guzel Sanatlar/Saatchi & SaatchiAs the leading “idea production center” in the advertising market, Güzel Sanatlar/Saatchi & Saatchi has been giving direction to the industry for the past 30 years. Serving clients from the telecommunications, automotive, banking, durable consumer goods, fast moving consumer goods, media sectors, Güzel Sanatlar/Saatchi & Saatchi, works currently with the Sütaş, Carlsberg, Kent, Tuborg, Prima, İpana, Ariel, Pakpen, Sabah, Eti, Lineadecor, Alfa Romeo, BankEuropa, Visa, Show TV, Hisar, Hunca, Takvim and Fotomaç brands. About Datagrup
Developing and realizing end-to-end turnkey projects in every area of IT sector, Datagrup (www.datagrup.com.tr)* is a NETSER AŞ subsidiary active since 2001. With the projects carried out since its foundation, and its qualified engineering, sales and administrative staff, it has brought a new perspective to the concept of system integrator in the sector. Datagrup has earned the reputation of being a solution and project production center in the dizzying world of technology, with very few similar examples in Turkey. Providing voice, data, video, mobile communications technologies and Internet solutions with a wide product portfolio, from a single source with specialized sister companies, Datagrup has adopted the principle of providing "unconditional customer satisfaction." About Nortel
Nortel is a recognized leader in delivering communications capabilities that enhance the human experience, ignite and power global commerce, and secure and protect the world’s most critical information. Serving both service provider and enterprise customers, Nortel delivers innovative technology solutions encompassing end-to-end broadband, Voice over IP, multimedia services and applications, and wireless broadband designed to help people solve the world’s greatest challenges. Nortel does business in more than 150 countries. For more information, visit Nortel on the Web at www.nortel.com. For the latest Nortel news, visit www.nortel.com/news. Certain information included in this press release is forward-looking and is subject to important risks and uncertainties. The results or events predicted in these statements may differ materially from actual results or events. Factors which could cause results or events to differ from current expectations include, among other things: the outcome of Nortel’s independent review and planned restatement or revisions of its previously announced or filed financial results; the resolution of the accounting issues announced on November 11, 2004, including the outcome of discussions with the United States Securities and Exchange Commission (SEC); the impact of the management changes announced on April 28, 2004 and August 19, 2004; the impact of the inability to meet Nortel’s filing obligations on support facilities and public debt obligations; any potential delisting or suspension of the Company’s or NNL’s securities; the adverse resolution of litigation, investigations, intellectual property disputes and similar matters; the sufficiency of Nortel’s restructuring activities, including the work plan announced on August 19, 2004 as updated on September 30, 2004, including the potential for higher actual costs to be incurred in connection with restructuring actions compared to the estimated costs of such actions; cautious or reduced spending by Nortel’s customers; fluctuations in Nortel’s operating results and general industry, economic and market conditions and growth rates; the communication by Nortel’s auditors of the existence of material weaknesses in internal controls; Nortel’s ability to recruit and retain qualified employees; fluctuations in Nortel’s cash flow, level of outstanding debt and current debt ratings; the use of cash collateral to support Nortel’s normal course business activities; the dependence on Nortel’s subsidiaries for funding; the impact of Nortel’s defined benefit plans and deferred tax assets on results of operations and Nortel’s cash flows; Nortel’s dependence on new product development and its ability to predict market demand for particular products; Nortel’s ability to integrate the operations and technologies of acquired businesses in an effective manner; the impact of rapid technological and market change; the impact of price and product competition; barriers to international growth and global economic conditions, particularly in emerging markets and including interest rate and currency exchange rate fluctuations; the impact of rationalization in the telecommunications industry; changes in regulation of the Internet; the impact of the credit risks of Nortel’s customers and the impact of customer financing and commitments; stock market volatility generally and as a result of acceleration of the settlement date or early settlement of Nortel’s purchase contracts; the impact of Nortel’s supply and outsourcing contracts that contain delivery and installation provisions, which, if not met, could result in the payment of substantial penalties or liquidated damages; and the future success of Nortel’s strategic alliances. For additional information with respect to certain of these and other factors, see the most recent Form 10-Q/A and Form 10-K/A filed by Nortel with the SEC. Unless otherwise required by applicable securities laws, Nortel disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. *Nortel, the Nortel logo, the Globemark, Meridian and Meridian I are trademarks of Nortel Networks. Use of the terms “partner” and “partnership” does not imply a legal partnership relationship between Nortel and any other party. *This is a 3rd party link as described in our Web linking practices. Contact for Press and Analysts:
Arzum Satır
Nortel Netaş
+90 216 5222380
asatir@netas.com.tr
Angelika Kempf
Nortel
+44 1628 43 7340
angelika.kempf@nortel.com
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