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Lauren P. Flaherty
Lauren Flaherty is chief marketing officer for Nortel.
Flaherty has overall responsibility for Nortel's global marketing strategy, brand development and advertising and internal and external communications. In addition, she is a member of Nortel's executive team and is involved in all aspects of the corporation's planning and execution. Flaherty brings to Nortel a deep level of marketing experience as well as strategic and proven company turn-around skills. Prior to joining Nortel, Flaherty served as IBM's vice president, Worldwide Marketing, small and medium business. She played a key leadership role in IBM's defining era, 1993 - 1997, when Lou Gerstner embarked on one of the biggest turn-around stories in corporate history. During that period, Flaherty led worldwide advertising for IBM and drove the creation of IBM's famous brand image campaign, "Solutions for a Small Planet." In her 26-year career at IBM, she also previously served as vice president of Worldwide Marketing for some of IBM's largest and most important global businesses where she drove long-term business strategy, channel and product marketing, and related communications and branding priorities including public relations. Flaherty holds a BA from Syracuse University. She is a frequent speaker at events focused on marketing, global brand management and brand building for revenue growth, including those sponsored by the American Marketing Association, the CMO Council - a global non profit executive marketing group, and Columbia University's MBA Program. Recently, Flaherty was honored by the Toronto-based, Women’s Executive Network as being one of Canada's Most Powerful Women: Top 100TM for 2007 within the Corporate Executives category. She is based at Nortel's global headquarters in Toronto. |
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