Positioning is the space a product, service or company occupies in someone's mind. It's the meaning the Nortel name carries beyond our products and services. Our brand positioning is embodied in the following statement:
Nortel is the global communications leader that helps businesses navigate the complexities of Hyperconnectivity.
This positioning statement reflects our unique brand, articulates what customers can expect from us and differentiates our capabilities from those of our competitors.
Our vision is to be recognized as the communications and networking leader that ignites global commerce and helps people solve the world's greatest problems.
