Every written or spoken communication is an expression of our brand identity. What we say and how we say it always matters. The style and tone of every communication should be approachable, direct, clear, personable and conversational. All communications should represent who we are as a company, reflect our values and our personality and deliver on our brand promise of inspiration through communication.
Elevator Speeches
Condensing who we are and what we do into a 15-second conversation is critical to clearly spreading the word about our unique corporate vision. Elevator speeches are short and sweet by nature. These speeches should get to the essence of what we stand for and what we can do for customers.
Use the sample elevator speech below as a starting point for brief discussions about Nortel with customers, prospects and partners.
Elevator speech
Nortel is the global communications and networking leader that helps businesses navigate the complexities of Hyperconnectivity. We do so with the philosophy inherent in everything we do: Business Made Simple.
Corporate Summary
Nortel is a recognized leader in delivering communications capabilities that make the promise of Business Made Simple a reality for our customers. Our next-generation technologies, for both service provider and enterprise networks, support multimedia and business-critical applications. Nortel's technologies are designed to help eliminate today's barriers to efficiency, speed and performance by simplifying networks and connecting people to the information they need, when they need it. Nortel does business in more than 150 countries around the world. For more information, visit Nortel on the Web at www.nortel.com. For the latest Nortel news, visit www.nortel.com/news.
