The strength of the Nortel brand as a whole depends upon the strength of its parts. These include the logo, typography, themeline, colors, images and messages.
All of these elements must work together to drive home our brand wherever Nortel appears. In order to do that, they must maintain consistency and integrity no matter where they are applied.
This guide will give you specific instructions in how to apply all the elements to maintain brand consistency. Adhere to these standards without compromise and you will help ensure that the Nortel brand continues to build equity, empowering all those associated with it. The stronger our brand, the stronger our name.
