Nortel represents more than an enterprise. It represents the set of ideas, principles
and values that materialize at every mention or appearance of our name.
Inasmuch as our brand expresses the strength, experience and intelligence of our
company, it builds positive equity that further drives our growth and success.
The key to preserving our brand is keeping it clear and putting it in front of every
audience — with every communication from advertising to signage, trade show booths,
product labeling and collateral.
This guide is for all those who represent Nortel: our staff, outside agencies and business
partners. These standards will ensure that our brand stays consistent, clear and
powerful. With this guide, and your commitment to the highest standards, everything
that carries the Nortel name will reinforce the strength of our brand.
