Nortel's media planning has been executed with two key objectives in mind - continuing to build Nortel brand awareness while actively driving lead generation and new sales opportunities. Through our media placements we are able to reach around 65% of Global C-suite and business decision makers which we are hoping will plant the seed for new conversations and opportunities.

Check out the latest materials below, and come back often because we will be adding new creative when it launches thoughout 2008.

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Advertising has been schedule globally to showcase our most innovative customers and technology. They focus on how Nortel is solving customers business challenges while creating new business opportunities. Current ads include the following: Virgin Media Mumbai International Airport Unified Communications Telepresence 40G Our Story

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Virgin Media Ad Virgin Media was looking for a solution that allows them to quickly and cost efficiently capitalize on the ever growing demand of its customers for more, more, and more bandwidth. Nortel stepped up to the challenge. Highlighted in the attached print concept which is part of a fully integrated story also told through TV and online. Download PDF >>

MIAL Spread in Fortune Magazine Extending the Mumbai International Airport story in print format. Highlighting this unique opportunity to participate in the creation of the world’s most technologically advanced airport. Download PDF >>

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Google Search Campaign

On Google we are running a very targeted key word campaign around our core Enterprise and Carrier solutions, accompanied by Brand and Hyperconnectivity terms that help raise awareness for the Nortel brand. Avenue A Razorfish is executing our Global Search program and is working with Marketing teams to constantly optimise this effort to drive the best performance.

Hyperconnectivity and Tornado



We developed new landing pages as part of the recently launched Hyperconnectivity site. This site not only showcases most of our solutions, but also brings in industry experts to discuss issues that are important to the IT and business audience. Join the discussion today or visit one of these Tornado sites.

Banner Ads

Analysis or Paralysis banner The Analysis or Paralysis online banner drives viewers to the UC ROI calculator banner on hyperconnectivity.com.

Build up or Tear Down banner The Build Up or Tear Down online banner drives target viewers to the UC ROI calculator banner on hyperconnectivity.com

Unified or Mystified banner The Unified or Mystified online banner is driving audiences to the Gartner Magic Quadrant for UC 2007, which positions Nortel in the Leaders Quadrant.